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	<title>Alex Briffett &#187; linguistics</title>
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		<title>Unnecessary Umlauts</title>
		<link>http://www.briffett.net/2009/10/17/unnecessary-umlauts/</link>
		<comments>http://www.briffett.net/2009/10/17/unnecessary-umlauts/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 23:06:27 +0000</pubDate>
		<dc:creator>Alex Briffett</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Language and Linguistics]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[german]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[linguistics]]></category>
		<category><![CDATA[umlauits]]></category>

		<guid isPermaLink="false">http://www.briffett.net/?p=125</guid>
		<description><![CDATA[The umlaut is a diacritic mark used to represent a sound shift in spoken language [see: wikipedia:umlaut] It is usually represented by a pair of dots above the affected letter.  In German you often see it used in the the following characters Ö, Ä, Ë.]]></description>
			<content:encoded><![CDATA[<p>The umlaut is a diacritic mark used to represent a sound shift in spoken language [see:<a title="Wikidpedia Umlaut(diacritic)" href="http://en.wikipedia.org/wiki/Umlaut_(diacritic)"> wikipedia:umlaut]</a> It is usually represented by a pair of dots above the affected letter.  In German you often see it used in the the following characters Ö, Ä, Ë.  Words like schön (nice) in German are sometimes written with an extra 'e' as in 'schoen' to represent the umlaut where the umlauted character is not available. It is perhaps because of this German / European use of the umlaut that is has achieved a cool status in design, music and social networking.</p>
<p>The umlaut is now appearing, unnecessarily, in many modern trademarks and names.  None of these words actually require an umlaut to represent any vocal sound shift, rather it is purely an aid to design.  Blogger and designer ultamagnus79 also noticed this and has used the umlaut device to great effect in his <a title="ultramagnus79 umlaut experiments" href="http://ladg.wordpress.com/2008/09/24/umlauts/">visual experiments</a>.  I took the 'graffiti' picture below in Horsham park and interestingly this example includes an umlaut over a letter 'g' with no pretence at following any rules of grammar, it is purely a fashionable adornment to the 'nothing ever matters' statement.</p>
<p>So, if you are a graphic designer, a member of a band looking for a name or the developer of a Web 2 style app or site, please consider the humble umlaut.  It could add a 'street' element with yet an air of European sophistication to your product.  Also, you do not have to learn German to use it properly; the old rules no longer apply.</p>
<div id="attachment_131" class="wp-caption alignleft" style="width: 160px"><a href="http://www.briffett.net/wp-content/uploads/2009/10/nothing-ever-matters.jpg"><img class="size-thumbnail wp-image-131" title="Nothing Ever Matters Graffiti" src="http://www.briffett.net/wp-content/uploads/2009/10/nothing-ever-matters-150x150.jpg" alt="Graffiti featuring umlauts" width="150" height="150" /></a><p class="wp-caption-text">Graffiti featuring umlauts</p></div>
<div id="attachment_126" class="wp-caption alignleft" style="width: 160px"><a href="http://www.briffett.net/wp-content/uploads/2009/10/bunker-bar.jpg"><img class="size-thumbnail wp-image-126" title="Bunker Bar Logo" src="http://www.briffett.net/wp-content/uploads/2009/10/bunker-bar-150x150.jpg" alt="Bunker Bar logo featuring umlaut over the 'u'" width="150" height="150" /></a><p class="wp-caption-text">Bunker Bar logo featuring umlaut over the &#39;u&#39;</p></div>
<div id="attachment_128" class="wp-caption alignleft" style="width: 159px"><a href="http://www.briffett.net/wp-content/uploads/2009/10/snaptu.jpg"><img class="size-thumbnail wp-image-128" title="Snaptu Logo" src="http://www.briffett.net/wp-content/uploads/2009/10/snaptu-150x150.jpg" alt="Snatptu Logo with smiley umlaut" width="149" height="150" /></a><p class="wp-caption-text">Snatptu Logo with smiley umlaut</p></div>
<div id="attachment_127" class="wp-caption alignleft" style="width: 160px"><a href="http://www.briffett.net/wp-content/uploads/2009/10/motorhead_england_logo_jpg.jpg"><img class="size-thumbnail wp-image-127" title="Motorhead Logo" src="http://www.briffett.net/wp-content/uploads/2009/10/motorhead_england_logo_jpg-150x150.jpg" alt="Motorhead logo with umlaut over the 'o'" width="150" height="150" /></a><p class="wp-caption-text">Motorhead logo with umlaut over the &#39;o&#39;</p></div>
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